Project details

Name Your Emotions is a high-fidelity Spatial Brand Activation platform engineered to translate luxury fragrance narratives into immersive, interactive emotional journeys. The architecture focuses on multimodal user orchestration, facilitating a seamless data handover between mobile entry points and real-time VR environments. This project serves as a technical case study in high-throughput public engagement, managing consistent performance and automated reward delivery for a target demographic within a high-traffic retail ecosystem.

Key Systems Architecture

Multimodal UX Synchronization: Engineered a cross-device state management system that synchronizes user data from intake tablets to the VR engine, ensuring an uninterrupted onboarding flow for participants.
Automated Spatial Reward Pipeline: Architected a post-experience capture system that generates and emails high-resolution panoramic 360-degree renders of user creations, providing a persistent digital keepsake of the spatial interaction.
High-Performance Environmental Rendering: Implemented a sophisticated lighting strategy, combining optimized baked GI and real-time light sources, to achieve luxury-brand visual fidelity while maintaining the strict 90 FPS throughput required for VR comfort.
Dynamic Narrative Sequencing: Developed a modular scene-transition framework that guides users through distinct emotional stages, utilizing spatial audio and visual triggers to reinforce the narrative of parental sacrifice.
Public Deployment Orchestration: Managed the technical setup and operational reliability for a high-traffic mall activation, implementing rapid troubleshooting protocols and edge-case error handling for 100% operational uptime.

Technical Leadership & Ownership
As the Technical Director & Systems Lead, I orchestrated the end-to-end delivery and on-site execution for a 6-person cross-disciplinary team:

Core Logic & Design Direction: Authored the underlying interaction mechanics and technical blueprints in Unity, ensuring the emotional narrative translated effectively to VR.
Client & Stakeholder Management: Directed technical communications with high-end boutique stakeholders (Hind Al Oud), aligning spatial execution with brand-specific aesthetic requirements.
Infrastructure & DevOps: Managed the Node.js-based backend for user data collection and automated email delivery systems.
On-Site Systems Engineering: Led the physical deployment, hardware calibration, and real-time performance optimization during the critical launch phase in the Dubai Mall.

System Architecture
Engine: Unity
Backend: Node.js (Email/Data)
Pillars: Multimodal UX / VR Rendering

Project Lifecycle
Duration: 6 Months
Phase: High-Profile Public Activation
Location: Dubai Mall (Hind Al Oud)
Launch: Dec 2019

Technical Ownership
Technical Director
Lead Systems Architect
On-Site Deployment Lead

NAME YOUR EMOTIONS

Project details